4 Marketing Tips Authors Need Now
Updated: Mar 19, 2019
1. Schedule Your Posts
As an author, you have many different priorities pulling at your time and generally need to do them all. Plotting a new book, finishing up the current one, editing another, marketing, covers, the list goes on and on. You can help yourself by getting one thing done for the day. Scheduling your posts in advance helps you to always have new content on your group or author pages without figuring it out daily. I like to look at holidays, my schedule for releases and promotions for the month and make several images at once then schedule and I’m done in about an hour. I’ll still post random things I find or share books from author friends my readers might like but this saves the most time. You can do this within Facebook or use a tool like Hootsuite.
2. Keep it Current
Look at your profile picture. Is it from ten years ago? Is your cover photo the same since 2016? Better update them. If you can’t be recognized by your photo at a signing or conference, you may want to update it. Keep your cover photo updated and professional. I like to change mine quarterly or when I have a new release or book on promotion. Update regularly and keep a clean professional look. Using the same photo across different platforms is a great branding strategy as well.
3. Be Consistent
Post something daily, depending on platforms. Twitter is several times a day. Facebook can be once or twice a day. Instagram is a few times a day. You’ll want to comment on others’ posts as well and reply to those who comment on yours. Add an image to increase engagement and reach. Have a plan such as to do author spotlights on Monday, sneak peeks on Tuesday, quotes on Wednesday. etc... That can make it easier to know what to post, and you won’t run out of ideas.
4. Video is King
On most platforms, video is shared wider and gets more engagement than just text or images alone. “…brands are driving dramatic growth with video on Facebook, YouTube, Instagram, Snapchat and Twitter,”(Wyzowl) You can use video to drive your brand as well. Video highlights your glowing personality and helps you connect with your fans on a more genuine level. Just check that you are filming the correct direction (horizontal or vertical) depending on the platform. Vertical for Facebook live, horizontal for YouTube.
Do these four things now while it’s fresh on your mind. They’re simple and keep your content fresh for your viewers.